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As of April 15, 2024, Soulo will close. Thank you for all of your support these last two years. ❤️

Redefining self-care,
 one feeling at a time.

We're on a mission to help every human feel alive by connecting with their feelings. To do this, we hold ourselves to a higher standard—built on authenticity, inclusivity and intentionality.


There’s no room for B.S. in both life or the ingredients in the products you use. So we keep it 100% real with none of the frills.

Learn more about our ingredients

100% natural ingredients you can pronounce

100% pure essential oil

No synthetic fragrances or chemicals


We believe human kind will thrive when more people are able to feel their feelings.

Learn about 5% for mental health

5% donated annually for mental health services for LGBTQ+ people

Share stories from diverse backgrounds and perspectives

LGBTQ+ founded


Our earth provides us with every ingredient we use, so it’s only fair to be kind in return.

Learn about our sustainability

Vegan and cruelty-free

Eco-friendly packaging

Carbon-neutral shipping

The story behind Soulo from our founder, Brian.

From an early age, I had the mindset of a creative entrepreneur. At the same time, I was trying to figure out what it meant to be gay. Every night when I took a bath, the one thing I kept coming back to were feelings—how to feel, the lack of feelings, what they’re trying to tell me and what to do with them.

It was when I safely tapered off of an antidepressant that I was on for ten years that I realized how numb I had become as my feelings came back to life. This is when I realized that as a culture, we understand how to numb our feelings, but struggle to actually feel them. The self-care category keeps getting more confusing but the message remains the same: feel better.

I created Soulo to redefine how we approach our feelings and create an experience that acknowledges where you’re at instead of just telling you to feel better. The bath has been a place of comfort for me and pairing this with the emotional benefits of music and reflection, makes it a space for self-exploration in a different way than traditional meditation.

Beyond my story, the bath and music have scientifically been shown to help people feel their feelings and I hope it does the same for you. When we have the ability to feel and share our feelings, it allows others to do the same.

With all the feelings,

Brian Lamy

Founder and Chief Soul Officer

Find Your Soulo™ Experience